Marketing My Professional Practice 101:  Marketing Toolkit for Practice Professionals

What they didn't teach you in professional school about how to build, grow and refine your professional practice.

A seasoned clinician teams with a veteran marketing professional to create a simple, fun, and comprehensive workshop for practice professionals who "hate to sell," but who wish to grow their practices, expand professionally and could benefit from a guided, do-it-yourself oriented approach to developing their professional practices.

For solo or group practice mental health and healing arts professionals.

Learning Objectives:

  • You will leave this lively and richly textured 2 day workshop with a personal Strategic Practice Development Plan that takes into account your present strengths and preferences, available resources, interests, and abilities.
  • You will learn how to remove blocks to cultivating an effective Entrepreneurial Attitude consistent with your own highest ethical standards. 
  • You will join with others in small groups to form Focus Groups of Brainstorming Partners on whom you'll try out your evolving ideas and test those older ones.
  • You will learn fundamental needs-based marketing principles.
  • You will learn how to create public interest strategic partnerships.
  • And much, much more.

Copyright 2002-2006 David L Calof ALL RIGHTS RESERVED

Marketing My Practice 101

Revised 11/17/07